Abercrombie Has Huge Opening in Paris! - Central Ohio Real Estate Blog

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Abercrombie Has Huge Opening in Paris!

New Albany’s Abercrombie & Fitch has taken hold in Paris. The New York Times reported that the lines outside the store were consistently in the hundreds with sales consistently rising since the opening a month ago.

The new store on the Champs-Elysees opened with a little retail theater as Abercrombie recruited 101 shirtless men with killer abs to draw attention to the store.

The store itself sits behind a giant gilded wrought-iron gate through a tree-lined path. Once inside one ascends through the 4 stories on a staircase full of Abercrombie’s scent and re-mixes of 80’s songs. The store is full of Abercrombie’s signature black walls and models/ workers.

This approach is working with the youth of Paris, a youth that sees itself as more American friendly than their parents. The market for the American style of Abercrombie & Fitch oversees has them looking to expand across Europe. Stores are planned this year in Madrid, Dusseldorf, Brussels and Dublin.

 

If you are looking to buy or sell a property in New Albany, Gahanna, Blacklick, Westerville, or another Central Ohio community, please contact The Raines Group. We offer professional real estate advice and are happy to help you achieve your real estate goals. Please contact us today via our online contact form or by calling The Raines Group at 614-418-7417.

 

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