First Impression Featured

The Importance of a First Impression

When you were growing up didn’t your parents always say  “you never get a second chance to make a first impression?” Guess what? It still rings true today.

According to the National Association of Realtors, 95% of all home buyers begin their home search on the Internet. This is your opportunity to make a great first impression to your potential home buyers. But how do you make that first impression memorable?

Start with great photos. It shows instant creditability and plants the seed of desire for buyers to see a part of their future.

The photos that your real estate agent posts online are your home’s very first impression and buyers often will make a decision based on those pictures. It gets you on that all-important short list for an in-home visit.

Buyers will be comparing pictures of your home to others. If they like what they see right out of the box, and it is priced correctly you’re on your way to closing the deal.

At The Raines Group, there are many factors we consider when choosing the right photos to represent your biggest asset.

First is quality. This means clear and crisp lighting, showcasing the right room angle, and highlighting the rooms special features. And this a tough one but it also means not showcasing any personal items.

Next, we look at quantity. Too few pictures may leave buyers wanting more and choosing to move on to another home if they don’t get it. This is the “I want it now” age. Buyers want instant information, and by not providing it, you can kill a deal quickly.

You should make sure you have enough examples to showcase your home. Help buyers visualize themselves in their new kitchen, den or master bath.

Another key aspect of ensuring that your home will make a great first impression, is the marketing. An all-encompassing marketing plan makes sure that your home stands out. Hire a real estate company that can guarantee you exposure on prominent websites and social media platforms.

At The Raines Group, we use the best professional photography backed up with an award winning marketing plan. This makes homes sell quickly and for more money.

Selling your home can be a complex process. One agent can only perform one function at a time. Which is why at the Raines group we subscribe to the Team Philosophy of selling homes.

Whether you’re moving out or moving in, put the The Raines Group to work for you and give yourself an experienced team focused on getting the right solution for you and your family.

For any questions on buying or selling a home, contact us today at 614.855.8700!

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