When you hire a real estate professional, put a for-sale sign in the ground, and put your home on the market, you automatically assume that the home is going to sell. You may be surprised to know that many homes that enter the market, never sell.
The three primary reasons why a home won’t sell are price, condition, and marketing.
Let’s start with price. Missing the mark when pricing your home can kill a real estate deal. Your price is your #1 piece of marketing and advertising so its imperative to get it right the first time. Buyers in today’s market are savvy and they know whether or not they are getting a good deal. Properly pricing a home in the first 30 days has statistically proven to net sellers the most money. Our goal at The Raines Group is to always net our sellers the most amount of money in the shortest amount of time with the fewest hassles and that all starts with pricing correctly.
Next is condition. While pricing may get buyers in the door, a home in poor condition can send them right back out. In today’s market we are dealing with HGTV educated buyers who are expecting move-in ready homes. When dealing with condition, we have to win the price war AND the beauty contest. Therefore it is essential to follow basic staging tips such as de-personalizing your home, neutralizing & updating paint, furniture and carpet, lighting, fixtures, and utilizing white bedding and towels. We’re selling floors and walls and the condition they are in. The more personalized your home is, the harder it is for buyers to envision themselves in it.
Last is marketing. Why did I list this last? Well ironically, marketing is what most sellers expect first from their Realtor and what they get last from their realtor IF they get it at all. An all-encompassing marketing plan is the way to make sure your home stands out from the rest. It is important to hire a real estate company that can guarantee your exposure on prominent websites and social media platforms. The more people your home gets in front of, the more activity you will have. At The Raines Group, our award-winning marketing program incorporates both traditional and digital media in order to guarantee that your home reaches the widest audience.
So there you have it, the three reasons why a majority of homes will never sell. For more information, watch our video here. To avoid making mistakes with what we discussed today, contact us at 614.855.8700 or visit our website www.TheRainesGroup.com.
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