The Raines Group Embraces QR Code Technology - Central Ohio Real Estate Blog
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The Raines Group Embraces QR Code Technology

Where will this code take you? Scan to see!

Maybe you’ve seen QR codes in magazines, in coupon books, or on mail pieces. The letters QR stand for “quick response” and these codes lead consumers immediately to relevant information. The two-dimensional matrix bar codes are similar to the bar codes used by retailers, but are more sophisticated as they can hold thousands of alphanumeric characters of information. With an iPhone, Android, or Smartphone, these codes can be scanned and may connect consumers to websites with pertinent information, activate various phone functions, or link to digital content such as menus or current sales.

The Raines Group is now using these codes on brochures and marketing pieces. “It’s all about being more mobile and accessible to the buyer, and marketing our sellers’ homes in the best, most efficient way possible,” notes Sandy Raines, CEO of The Raines Group. Raines attended a Cyberstars conference in Phoenix last month where top agents across the United States gathered to share the latest and greatest technologies – QR codes was among the topics discussed.

To watch a short CNN video about QR codes, click here.

Some popular QR readers to download include QuickMark, BeeTagg, and ScanLife. You can search for these apps on your phone, or to read reviews on them, click here.

If you would like to receive a marketing piece in the mail with QR codes on them, please contact Selina Jones, Director of Marketing, at

If you are looking to buy or sell a property in New Albany, Gahanna, Blacklick, Westerville, or another Central Ohio community, please contact The Raines Group. We offer professional real estate advice and are happy to help you achieve your real estate goals. Please contact us today via our online contact form or by calling The Raines Group at 614-418-7417.

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